WhatsApp Integration with Business Central
In Lebanon, WhatsApp is not just a messaging app — it is the primary business communication channel. Customers respond to WhatsApp messages faster than emails, answer WhatsApp calls before phone calls, and expect order updates, invoices, and delivery confirmations on the platform they already use all day. Connecting Business Central to WhatsApp Business API means your ERP communicates the way your customers actually want to communicate.
What You Can Send from Business Central via WhatsApp
Invoice Delivery
Send invoices as PDF attachments directly via WhatsApp the moment they are posted in Business Central. Customers receive and open them immediately — instead of finding them buried in a spam folder three days later.
Order Confirmations
When a sales order is confirmed in Business Central, a WhatsApp message goes to the customer automatically — with order number, items, quantities, and expected delivery date. No manual follow-up needed.
Delivery Notifications
Trigger a WhatsApp notification when an order is shipped or delivered. Customers know their goods are on the way without calling your customer service team — reducing inbound queries significantly.
Payment Reminders
Send automated payment reminders via WhatsApp when invoices approach or pass their due date. WhatsApp reminders have dramatically higher open and response rates than email reminders — accelerating collections.
Stock & Availability Alerts
Notify sales staff or customers via WhatsApp when an item they need is back in stock, when a reorder point is triggered, or when a backorder is ready to ship.
Internal Alerts
Send internal WhatsApp notifications to managers or teams — approval requests, low inventory alerts, overdue receivables reports, or daily sales summaries — directly from Business Central workflows.
How the Integration Works
The WhatsApp Business API connects to Business Central through Power Automate — Microsoft's workflow automation platform. We configure flows that listen for events in Business Central (invoice posted, order shipped, payment overdue) and trigger WhatsApp messages via the API.
This requires a WhatsApp Business API account (provided through Meta or a licensed Business Solution Provider). We handle the setup, message template approval process, and the Power Automate flows that connect everything together.
WhatsApp Business API Setup
We register your business with the WhatsApp Business API and configure your sender profile and approved message templates.
Power Automate Flow Configuration
We build the automation flows that listen for triggers in Business Central and send the right message at the right moment.
Template Design & Approval
WhatsApp requires pre-approved templates for business-initiated messages. We design and submit them on your behalf.
Testing & Go-Live
We test every message type across your real workflows before going live, so your customers only ever receive correct, professional communications.
Common Questions
Does this work with my existing WhatsApp Business account?
The integration requires the WhatsApp Business API — not the standard WhatsApp Business app. The API version is designed for programmatic messaging at scale and is separate from the free WhatsApp Business app. We can help you upgrade to API access or set up a new account if needed.
Can customers reply to WhatsApp messages and have it logged in Business Central?
Two-way messaging (where customer replies are captured and linked to records in Business Central) is possible but requires additional configuration. We build this when clients need a full customer communication log inside the ERP. For most businesses, one-way outbound notifications are the starting point.
How much does WhatsApp Business API cost?
Meta charges per conversation (a 24-hour messaging window), not per message. Pricing varies by country and message category (utility, marketing, authentication). For Lebanon, utility messages (invoices, order confirmations) are typically the most cost-effective category. We provide a cost estimate based on your expected monthly message volume before any commitment.